LATIN AMERICA
AMBER
FROM A CASUAL COFFEE TALK WITH A VISIONARY FINANCIAL EXPERT TO THE SUCCESSFUL LAUNCH OF AMBER - A ROBUST ROBO-ADVISOR INTEGRATED WITH INTERACTIVE BROKERS AND PARTNERED WITH BLACKROCK.
AMBER IS A LIVE FINTECH PRODUCT, OPERATING IN PRODUCTION WITH REAL USERS, REAL CAPITAL, AND REGULATED INFRASTRUCTURE.
INDUSTRY
/FINTECH
SERVICES
/PRODUCT DEVELOPMENT
Ongoing engagement
/2023 - present
Our role
Rooftop acted as product and technical leadership throughout the lifecycle of Amber.
We were involved from the earliest stages — shaping the product vision, defining user experience, and designing a scalable architecture — through development, integrations, and launch.
Beyond delivery, we supported key decisions around regulatory constraints, third-party integrations, and long-term operability, taking responsibility for choices that would impact the product well beyond launch.
The Challenge
Building a fintech product in Latin America comes with a unique set of challenges.
Amber needed to deliver a simple, trustworthy investment experience while operating on top of complex, regulated infrastructure and third-party financial systems.
The challenge was not just technical — it required balancing user trust, compliance, scalability, and long-term maintainability, all while launching a product that could grow regionally over time.
TEAM ORCHESTRATION - A PEAK OF 22 PEOPLE AT ONCE
Delivering Amber required coordinating a distributed team of 22 people across multiple disciplines and organizations.
Rooftop led the orchestration between internal contributors and external partners, ensuring alignment around a single product vision, clear ownership, and consistent execution.
Rooftop provided the connective tissue between teams — translating product decisions into technical execution and keeping momentum across a complex, multi-party setup.
This included close collaboration with:
Rooftop
Ongoing
/Product strategy
/Project management
/Development
/Design
HELLO HELLO
/Naming
/Branding
/Landing V1
/UX UI design V1
VANGWE
/Backend development V1
/Frontend development V1
/API integration
QALIFIED
/QA leader
/QA manual
BINBASH
/AWS infra team
Tackling fintech complexity
Amber’s complexity went far beyond building screens and APIs.
It required navigating financial regulations, integrating with institutional-grade platforms, and designing systems that users could trust with their long-term savings.
The outcome
Amber launched successfully and continues to operate as a live fintech product.
The platform provides users with access to professionally managed portfolios backed by global financial institutions like BlackRock — through an experience designed to be simple, transparent, and trustworthy.
More importantly, Amber was built to operate and evolve over time across the Latin American market.
WHY THIS CASE MATTERS
Amber represents the kind of work Rooftop specializes in:
Fintech products where trust and responsibility come first
Complex systems that require senior technical judgment
Long-term ownership beyond launch
Collaboration across distributed teams under a single product vision